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Tom Greever

VP of Design & Research

  • 20+ years in UX, product design & UX research
  • Leading and scaling globally distributed teams of 15-50+
  • Designing highly technical SaaS and B2B automation platforms leveraging AI
  • Driving user-centered design and research to inform product decisions across portfolios
  • Building systems, standards, and design principles to improve design quality and delivery

Recent leadership roles

Xometry

VP of UX Design & Research

AI-driven marketplace for mechanical engineers to get DFM feedback, order parts.

  • Team of 22 in design, research, and content.
Indigo Ag

Head of Product Design

Multi-sided marketplace for grain trading, merchandising, and ag financing (AgTech)

  • Team of 18 in design, research, and content.
Handled apps

VP of Product Design

AI-driven B2B Marketplace for moving and home services, labor, and assets.

  • Team of 10 in product, design, and research.

Common challenges

I've faced all the most common challenges that UX and design teams face. If you're struggling to drive growth or build an efficient organization, I can help redesign your product, processes or organization.

🚀 Increasing velocity

I establish the right tools and approach to get to market quickly, including Gen AI.

✨ Driving design quality

I create environments for people to do the best work of their lives.

💡 Bringing vision to life

I leverage business and product strategy to create products customers love.

📊 Improving efficiency

I scale systems and teams that deliver consistently and maintain quality.


Leadership approach

I've distilled how I lead UX organizations into four high-level principles. Read more...

Design leadership playbook

Over the years, I've developed a playbook for handling design org dynamics, including:

  • Org structure, leveling, and performance
  • Scaling teams and hiring practices
  • Improving and quantifying design craft
  • Establishing core principles, vision, and strategy
  • Learning, development, and career growth
  • Collaboration, cadences, and critique
  • Governance, documentation, and outcomes
 

Design community leadership

Community involvement is an important part of how I lead and I encourage my teams to contribute to the wider UX community.

I wrote a book called Articulating Design Decisions that has become a core part of learning and development in the UX community. As a result, I'm often invited to facilitate workshops and coach other teams on design leadership practices.

These opportunities make me a better leader, give me an advantage in networking and recruiting, and help me stay on top of industry trends and best practices.

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